Buffalo Bills wide receiver Terrell Owens has released his very own breakfast cereal– the very cleverly named T O’s. The concept has all the self-promotional appeal of Flutie Flakes, but without any of that bothersome altruism to get in the way.

The ever humble Owens has said that having his “beautiful handsome face” on the cover is better than making it on a box of Wheaties. As for the cereal itself, I’ve heard that it tastes exactly like Honey Nut Cheerios, except with a picture of a jackass on the outside, designed to make you lose your appetite. Maybe some of you Buffalo readers can confirm this for me?

On a related note, is anyone else as excited as I am about football season starting back up? The Hall of Fame game on Sunday is just for show, but it also heralds the start of real football season. It will be interesting to see if you can put the enormous egos of both Terrell Owens and Vince Young in the same place at the same time without ripping a hole in the fabric of the universe.

“Right now, Jessica Simpson is not a fan favorite — in this locker room or in Texas Stadium. With everything that has happened, obviously with the way Tony played and the comparison between her and Carrie Underwood, I think a lot of people feel she has taken his focus away. Other than that, she was high on my list until last week. Oh, I got a message for her when we make the playoffs. Just stay tuned.”

Dallas Cowboys wide receiver Terrell Owens speaks to the AP about Tony Romo’s poor performance with Jessica in the stands.