Budding fashion icon Rachel Bilson launches her new collection, Edie Rose for DKNY, at Macy’s in Florida. The line was named for her grandmother and a close family friend.

You can buy pieces from this line here.

Although this isn’t really stuff I’d wear — it’s not horrendous, it’s just not my personal style — I was pleasantly surprised to find that damn near everything in the line is priced under $100, including jeans and jackets. Plus a ton of it already looks to be sold out on the DKNY website.

Very impressive, Ms. Bilson.

How hot does Rachel Bilson look at the Whitney Contemporaries’ party in NYC?

Damn. I love this look on her.

Rachel Bilson accompanies fake boyfriend Hayden Christensen to the LA premiere of Jumper.

Call me crazy, but I actually think that movie looks good. I think it’s because I have a secret fantasy that I could just jump from place to place with a single thought. I think a lot of my ex-boyfriends would end up dead, and I’d never, ever be caught. Just saying.

“The roles I want usually go to Kirsten Dunst, Keira Knightley, Scarlett Johansson, Natalie Portman or Kate Bosworth – even though I look younger or older than a few of them. I understand they were once where I am now, and my ultimate goal is to get to that point. Hopefully, I’ll achieve it, but you never know.”

Rachel Bilson, to Playboy magazine.

Roles are still going to Kirsten Dunst?

And, no, Rachel wasn’t nude in the pages. In fact, she told Playboy that she’s lost out on roles because she refuses to do nudity. She’s also scared of mushrooms. No, seriously.

“We realized we were wearing the same shoes! I did a one-two switcheroo and put on my other favorite pair!”

Rachel Bilson, who showed up at a Christian Louboutin bash in LA wearing the same pair of shoes as Kristen Bell. She changed into the red pumps shown above.

Phew!

Ashley Olsen looks less than thrilled to be at the Christian Louboutin Party Hosted By Saks in Hollywood on Wednesday night.

Also, it looks like she forgot to put sunscreen on her nose recently.

Also there: Rachel Bilson, Hayden Panettiere and Kristen Bell (see, I told you guys she was at everything these days).

Everyone seemed to be in a genuinely good mood on Sunday at the Disney-sponsored event to support the Elizabeth Glaser Pediatric AIDS Foundation in Westwood.

Jamie-Lynn Spears was there with an unidentified guest (a boyfriend, maybe? Anyone know who this Abercrombied hottie is?), and, boy, she must just be really happy that it’s not her sister in jail right now. A very pregnant Bridget Moynahan was goofing around with an adorable Molly Sims. Lauren Conrad showed up with Audrina Patridge (not surprisingly, there was no Heidi Montag in sight). Carmen Electra showed up, as did ex-hubby Dave Navarro (wearing the most adorable little shirt — I’m pretty sure I got the same one at Banana Republic a few seasons ago). Brooke Burke even brought a cowboy hat. And, of course, my darling Ashley Tisdale, once again investing her time and energy in charity rather than partying.

The OC’s Rachel Bilson and Adam Brody decide to call it quits. In real life, not on the show. Are they still on that show? Do I really care? No. [Tabloid Whore]

Eddie Murphy reportedly announces to a Dutch television show that he’s no longer dating Mel B. (aka Scary Spice) and now questions the paternity of her child. His rep says these reports are false. Maybe Eddie needs to take a tip from Gwyneth Paltrow and brush up on his foreign-language skills. [TMZ]

Um…related? Eddie Murphy is dating film producer and Babyface ex Tracey Edmonds. [Bossip]

I’m Not Obsessed has a good index of YouTube clips from the VH1 Big in 06 Awards. [I'm Not Obsessed]

George Clooney’s pet pig dies. Perhaps this will send him into a drunken emotional tailspin, hitting up Hyde every night with new BFF Stavros Niarchos, culminating in a glorious George Clooney crotch shot. Is that too much to ask?? [Junkiness]

I love Jennifer Garner. After her weight gain kicked off rumors of another pregnancy, she decides to just fess up: “Nobody’s pregnant. I am as physically unfit as I’ve probably been in my whole life.” [Pop on the Pop]

Oh good. Tori Spelling’s writing a memoir. People notes that the opus will “likely be done with the help of a ghostwriter.” I would, honestly, be much more interested in the stunning work of literature that Tori Spelling would surely produce if left entirely to her own devices. [People]

Two Beckhams for the price of one Courtney Love? You’ve got yourselves a deal, England! [popbytes]