Here’s One Way to Get Publicity for Your Movie
Thursday, September 4th, 2008
This was kind of a win/win situation for the producers of Zack and Miri Make a Porno.
Scenario 1: The MPAA approves this promo poster, and everybody writes about it.
Scenario 2: The MPAA does not approve this promo poster, and everybody writes about it.
“When you’ve got the word ‘porno’ in the title, naturally, the marketing materials are gonna be scrutinized more closely by the MPAA,” says the director, Kevin Smith. “I understand they’ve got a job to do, but c’mon…this image isn’t that dirty; they’re both fully clad.”
The poster was, however, approved for use in Canada.
“I’ve always loved Canada and Canadians for giving us hockey,” says Smith. “Now, I love ‘em just a little bit more. For allowing tufts of hair.”
Oh, and just so you don’t have to tear your hair out trying to figure out where you’ve seen Elizabeth Banks — besides in a Kevin Smith flick — she played that doctor chick that Zach Braff knocked up on Scrubs.
