Another Paris Hilton Perfume Launch
Sunday, November 30th, 2008Who are the people that are buying Paris Hilton perfumes?  Paris Hilton fragrance sales have topped $90M. Ninety. Million. Dollars. Seriously, if you are one of these mystery consumers, I urge you to publicly confess right now. With the exception of office gag gifts and a few bitter mothers-in-law with hated daughters-in-law, I cannot fathom the audience that is buying these products.Â
In general, I don’t really understand the appeal of celebrity fragrances. There is no star that I look at and wish I could smell like. And according to perfume reviewers, Paris smells “plodding and flat.”
Paris today at Macy’s in Woodbridge NJ peddling her scent that starts at $45 a bottle.







