Lauren Conrad to Release Online Fashion Line
March 7th, 2007 by Evil Beet
I suppose it should be refreshing that the latest celebrity to launch a fashion line actually went to fashion school. Lauren Conrad, former star of Laguna Beach and the last bastion of likability on The Hills (I liked you for one day, Heidi. But then you got back with Spencer and I remembered you suck.), is launching her own fashion line — digitally, on Virtual Hills.
This is more an MTV story than a Lauren Conrad story. Poor MTV has been flailing in the online arena lately, as more of their target demographic turns away from the television and onto the Internet, ignoring MTV Overdrive and the like for social networking sites like MySpace and Facebook. MTV fought back last month by laying off 250 employees and announcing plans to focus on online operations.
They’re trying to hype Virtual Hills and Virtual Laguna Beach here, and they’re using Lauren to help out. Says the PR release:
The introduction of Lauren’s physical and virtual world fashion lines takes the concept of personal expression to new heights for a generation of viewers who take their online persona as seriously as their real-world presence. Reflecting the casual yet smart aesthetic of her real-world attire, the virtual clothing line inspired by Lauren will make its debut in Virtual Hills tonight (http://www.virtualhills.mtv.com), March 6th at 8 p.m. ET / 5 p.m. PT, where fans will be able to buy clothes with in-world currency.
So, if you’re a teenage girl whose avatar would look cute in Lauren’s clothing, you should check this out. And, if you’re one of the 43-year-old male perverts composing 82% of the Virtual Hills community, with an avatar who would look cute in Lauren’s clothing, you should definitely check this out.
If you actually want to buy Lauren’s clothing line, so you can wear its pieces on your real-life body, no dice. They won’t be in stores until later this year, if ever, because, you know, that’s not really MTV’s priority right now. Hey, Lauren: you should have gone to Paris.
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March 7th, 2007 at 8:29 pm
[...] post by The Evil Beet and software by Elliott [...]
September 17th, 2007 at 3:43 pm
I just heard about this on GlobalGrind.com, I think its great for her. She wanted to do fashion and its nice to see that with everything thats happened to her she’s still pursuing her dreams.
October 3rd, 2007 at 8:52 pm
lauren i love youuu so much
daiii fron Argentinaa
November 20th, 2007 at 11:11 am
LOVE Lauren and her show. Can’t wait to be strutting around in her own fashion line..so excited!!
December 15th, 2007 at 10:46 pm
what will the fashion line be called….? I think i heard “L.C”…..iono.
February 7th, 2008 at 11:32 am
hey GUys you’ll love it
TOTALY EXPOSED Lauren Conrad HERE >>>> Lauren Conrad Crotch Video
enjoy
February 23rd, 2008 at 10:14 pm
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February 28th, 2008 at 10:49 pm
buy kitchen cabinets…
buy kitchen cabinets…
March 11th, 2008 at 3:16 am
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March 16th, 2008 at 11:39 pm
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March 19th, 2008 at 3:23 pm
Lauren Conrad Is My Hero! Yay Lauren!!
Lauren Rox ♥
April 6th, 2008 at 12:32 pm
I don’t think so. You have to revise your looks. In general your blog is good, but sometimes your posts are creepy.
April 9th, 2008 at 3:58 am
There are a lot of people here. I’ll join you guys. Believe it or not, many people fail in commenting stuff. I’m just trying to say a simple thing – before commenting something, think twice!
May 31st, 2008 at 4:15 pm
awwww , lauren is so cute i HATE SPENCER AND HEIDI !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!they r such baCksTaBbers and heidi neevr shouldve trusted spencer , team lauren !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
August 11th, 2008 at 10:13 pm
lauren!! is so awesome!! I’m from Peru and I see her show and she’s totally awesome!! go lauren! and I love ur dress!!!
September 8th, 2008 at 1:29 am
lauren i love you very much
you are the best
November 27th, 2008 at 5:21 am
lauren is beautiful girl!!!!!!!!